CLICK FARMING EXPLAINED

We all use the internet. But, should we know about click farming. I think most of us don’t know. Now in today scenario, we are heavily dependent on the internet and all our actions performed through the internet. Life is unimaginable without the internet. But, if I say that most of the things you see are fake. Then you should answer no many big brands already recommend or do this. But, in many cases that is part of a game to trap users.

Sometimes when we purchase anything or hire any service or even install any app then, first of all, we should see their review, peoples opinion or how many downloads it has got, etc. Now, then we decide on our choice. And mostly all the big companies know about this.

The general opinion of any one of us is like this how many likes this post has or how many downloads this app has got or what type of reviews it has. Or if you see any company has more likes on Facebook then you might think that this company is genuine. Hence the target here is for brands or companies is how they should increase their likes/downloads etc. How they can improve their ratings so that more peoples can be attracted. Even if any brand has more likes and followers on twitter then you will also follow him/her seeing their reach. So the companies try to improve their ratings on Amazon, increase likes on Facebook and download their apps in millions.

Because more the numbers more impression will go to the public that this company is good so it has got huge likes & downloads.

Now here comes the point. Growth has two major dimensions–

1- ORGANIC GROWTH-

In this, the growth of the product is really great so it has gotten success. So the Facebook page related to this product will automatically get likes. The product automatically gets good reviews & will be appreciated by the public. Then the product will automatically grow.

2-INORGANIC GROWTH-

Well, you have created a nice product. Now you need to market it so that it will get some initial boost. Or you can put an ad for it. This isn’t bad.

But, the next thing which comes after this can be termed as a scam or Click Farming. Where artificially through computer bots the reviews, clicks, followers, etc. which are counted on the internet are provided. And this happens on a very large scale. If you could imagine where 10 to 50 thousands of smartphones are fitted in walls and services are being downloaded, getting good reviews and ratings. And then we see a popular app having good downloads and ratings and we blindly install it.

This type of activity is very popular in countries like India, China, Bangladesh, Indonesia, etc. Especially in developing countries where the population is more and it is easy to do these kinds of activities. These click farms are made to get views on any video, increase likes on Facebook or increase downloads of any app and boost its rating. Also to get good reviews and ratings of products on Amazon, Walmart, Flipkart, Ali Baba, etc.

Sometimes companies do it for their benefit. But, sometimes it’s reverse also happens. Companies post negative reviews about rival companies. And from the reviews, we think the product quality is poor. And their product is superb. This shit is definitely wrong.

If anyone does these kinds of activities then it is harmful to them whether they think that they are fooling people. Because if you these kinds of activities then the real ratings of your products are not revealed. And you will never know about your product. Moreover, the algorithms of Youtube, Google, Facebook, etc, keep changing and once they detect you they will ban you.

CONCLUSION-

In general, this is a very popular kind of activity and you should not blindly download anything based on their ratings and promotions. First, go to trusted websites to see their reviews and then decide.

Don’t judge on downloads and ratings etc.

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Deepak Sahani

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